Sure, here’s a breakdown of both affiliate marketing and lead generation across various aspects:

Affiliate Marketing:

1. Definition: Affiliate marketing involves earning a commission by promoting other people’s (or company’s) products. You earn a commission for every sale made through your unique affiliate link.
2. Revenue Generation: Earn through commissions on sales. The more sales generated through your referral, the more you earn.
3. Promotion Style: Often involves promoting products or services through various channels like websites, social media, email marketing, etc.
4. Relationships: You work as an intermediary between the product/service provider and the consumer. The emphasis is on driving sales.
5. Risk: Minimal risk as you don’t handle product creation, inventory, or customer service. Your primary focus is on marketing.
6. Scalability: Can be highly scalable as you can promote multiple products or services simultaneously.
7. Income Potential: Potential for passive income if you have a steady stream of traffic and effective marketing strategies.
8. Control: Limited control over the product or service since you’re not the creator or seller.
9. Costs: Low entry costs as you don’t need to create your own products.
10. Competition: Can be highly competitive as many affiliates may be promoting the same or similar products.

Lead Generation:

1. Definition: Lead generation involves identifying and cultivating potential customers for a business’s products or services.
2. Revenue Generation: Income is derived from selling qualified leads to businesses or using these leads for your own marketing purposes.
3. Promotion Style: Focuses on collecting contact information (like emails) through various strategies like content marketing, advertising, etc.
4. Relationships: Primarily about building a database of potential customers for targeted marketing efforts.
5. Risk: Some risk involved in generating leads that may not convert to sales.
6. Scalability: Scalable, but requires continuous effort to maintain a steady flow of quality leads.
7. Income Potential: Potential to earn based on the quality and quantity of leads generated.
8. Control: More control over the leads generated but less control over the eventual conversion to sales.
9. Costs: Costs can vary based on the strategies used for lead generation, including advertising, content creation, etc.
10. Competition: Can also be competitive, especially in industries where lead generation is a common practice.

Conclusion:

• Affiliate Marketing is more focused on driving sales and earning commissions through promoting products/services.
• Lead Generation is about collecting potential customer information and selling or using it for marketing purposes.

Both have their merits and can be lucrative, depending on your skills, approach, and the market you’re targeting. Some individuals even combine both strategies to maximize their revenue streams.