Blogs have gained immense popularity through the years owing to the interactive platforms that it provides for both bloggers as well as viewers.
The growing popularity of blogs is primarily due to their user-friendliness.
The standard formatting and easy navigational features of any blog make it possible for almost anyone to stay connected and publish their thoughts on the web.
You can therefore actively network your business in a well-maintained fashion that is even preferred by search engines.
Whatever may be your intention behind blogging, you really need to get yourself equipped with some genuine tips to make your blogging successful.
Following blogging tips can definitely help you to enhance your skills.
Write Back to Comments:
People who take the time to write a comment on your blog obviously would like to hear something back, treat your visitors well and they will also treat them well. If someone has a question about your blog, you know, help them out, be kind.
Also if they have a blog you might want to check it out and give them a comment.
That is how you get repeat visitors and build relationships online.
The more people you are connected to the more traffic you receive! It is really simple, all you are doing is talking to people and it is actually quite fun for me I mean if all I have to do is talk to some people to raise my revenue a little, why not do it.
Take your blogging seriously:
Aside from creating good relevant content, it is important that you do this on a regular basis. Two or three articles a week is good for a start. However, you do not want to post if you do not have anything worth reading about. You want to engage your reader in whatever topic you are writing about.
Learn to develop a level of professionalism with what you are presenting to your audience and they will think of you as an authority. Blogging solely for the purpose of being discovered will only serve to turn your reader off and do nothing to attain personal branding.
Make use of keywords:
You can extend your blog visibility in any way. Using the right keyword in your blog post can help you rank well in search engines. This can help you get traffic. Focus on long-tail keywords first.
Even if search engine optimization is not part of your core blogging promotion strategy, I still recommend that you do your homework. Why? Because search engine is able to send you free traffic, free visitors and free customers.
And then, using the same keywords often means you will be able to write content that relates to them very well. After all, they use those keywords to find content, or solution to their problems.
If you’re able to provide that, without a doubt, they will think you know what they feel and that is an advantage over other bloggers.
The Power of Time and Passion:
The only real factor in the success of a blog is the content. The blog’s author needs to be passionate about the material, and available to write a lot of it.
Often, a company will pull their marketing coordinator, primary public relations person, or someone else who’s already got a full plate and say “congratulations: you’re our new blogger.”
For some of them, it is like saying, “Hi, we are the government, we’re here to help”, in the fact it is not really a promotion but a drag on their time.
Blogging requires significant time and a writer who wants to write. If blogging is something that an otherwise busy employee “squeezes in” grudgingly between other things, it’s going to come out in the writing, and the readers will connect that sense of disinterest with your company.
“So…what do I write about?”
A common misconception is that blog topic must flow like wine from the imagination of the author.
Unless you’re extremely passionate about your subject matter, coming up with unique and interesting topics on a weekly (or more frequent) basis can be horrifying. Use your audience. Think about the types of people who would visit your blog, and find out where they “play” online. Check out industry blogs and forums.
Search Twitter and Facebook for common keywords in your business. Think of questions you hear frequently from customers. Assign someone to point out relevant topics and ask others to write about them. Good writers need topics, that’s all, most of the time. Use Hostinger or HostGator as your hosting provider.
Now take all this “topic fuel” and make yourself a schedule. Plan out 10, 12, even 24 blog posts in advance. If you just say “I’ll write a blog post each week,” frankly, you won’t; the stress of sitting down and coming up with a topic will be too much. If, however, you’ve got a timed list of pre-selected topics that you just need to expand on, the task becomes a lot more approachable.
Always leave yourself with a few topics out in the future and “in the bag” so you never run out of “fuel.” As important current events pop up, or time-sensitive posts need to be made, you can easily maneuver them into your post schedule.
Don’t forget the “Social”:
Human beings instinctively need to be part of social groups; it’s the reason we join sports teams and clubs. Now, when they hear “social media,” most people immediately think of Twitter, Facebook, LinkedIn, and other networking sites. Remembering that blogs are also part of the social media world will go a long way in making your blog popular and securing repeat visitors.
To make your blog a truly social interaction, you need traffic. To help pull that traffic, go back to those blogs, forums, and networking sites where you did your topic research. Create accounts there and make sure to include a link to your blog in your signature and/or profile.
Now, talk! Take part in the discussions, link to your own blog posts (only when relevant: don’t spam), and offer some valuable “insider information.”
Don’t speak as a representative of a company; don’t even mention your company. Communicate as just another user interested in the topic at hand. If you provide useful information to the community, they’ll click your links and follow you back home.
Once they’re at your site, you’ve got to engage your audience. Leave “comment bait” in your posts; ask questions directly to the commentators, look for opinions, and reply as much as possible. If you look active and interested in the community, the community will respond well.
To take your blog into the future, you simply need to repeat these steps and nurture that community. Do your audience research, write valuable posts and participate in the communities on and off your site. Once you get into the routine of careful blog maintenance, the content will flow and those daunting first steps will be miles behind you.
Stick to blogging basics:
Until you have been in the blogging arena for a while, stick with only a few specific genres to talk about. Write about things that you have experienced, or are interested in. Use tools such as Semrush to have an eye over competitors.
You do not have to be an authority on a particular subject to write about it. All you need to do is pick a topic that is pertinent to the audience you are trying to reach, learn about it, and teach them what you have learned. This is a great way for you to put up the appearance that you are a blogging master on a given subject.
Set a Goal:
It is very important to have a set target or a goal that you want to achieve through your blog. It’s very vital to have a purpose for establishing your blog such as making money, you can also start a blog for the purpose of branding your products or even to share your life experiences with other people.
When you set a certain goal to be met by your blog you will have to strive and do everything possible to make sure that goal is achieved.
The other very important point to remember is that you must be committed to making your blog successful at all times. Very many people today will just make the first step and start a blog but they never update that blog.
Make sure you update your blog with quality information that will attract people to your blog. You should be able to know the information that people want to know and hear about so that you can include it in your blog.
Once you have established a great site with a huge number of followers, you can now begin your venture to turn blogging into an income-generating activity.
You can register through Google AdSense for advertisement. In this way, Google can post related advertisements into your site and you get paid via pay per click.
You can also try article marketing to advertise products on your site and you get paid for every item sold.
All this advice should help you achieve success in blogging activity. Remember that you cannot do all these overnight. These should entail perseverance and hard work on your part. So best of luck!
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.